Top 5 Tips for Finding the Right Digital Marketing Agency

Digital marketing is a powerful investment. It can transform your business, expand your customer base, and drive the results you desire. But how do you know if you’re choosing the right agency to help you reach your dreams?

From researching to signing a contract, take a look at these tips to help guide your decision.

How to Choose the Right Digital Marketing Agency

1. Review Portfolios

You wouldn’t buy something without seeing it first, right? Digital marketing is the same! Take a look at a few portfolios from reputable agencies. Take note of the kinds of digital marketing assets they’ve created and the results they’ve reported for their clients. If you need photography and videography services, see if the images they use are stock or in-house. While reviewing portfolios, also take a look at their websites and social media channels. Do they have a well-designed and user-friendly site? Are their social media pages fresh and up-to-date with compelling content? A well-conducted and professional website can be a good indicator of a quality partner.

2. Check Client Reviews

Social proof can have a great impact on a business’s reputation. See what other customers and clients have to say about their services. If the agency doesn’t have a review section on their website, be sure to  check common places like Google, social media, and other customer review sites like Yelp, Angi, etc. Take a look at what customers are saying: how was the experience, how was the project management and communication, were the results favorable? All of these considerations will help you understand the digital marketing agency’s niche and help you make a more informed decision.

3. Reach Out to Clients

If you saw a great review (or a not-so-great review), reach out to that client to see what they liked or didn’t like about the process. If their contact information is listed on their review or website, give them a call or send an email. Speak to them about what their goals were going into the project and how satisfied they were with their results and relationship with the agency. Getting a first hand account of their experience will help elaborate on their review and give you a better understanding of the service you might receive.

4. List of Services

It’s important to know going into the process whether or not an agency has the ability to provide the services you need. Check their website for a list of available services. If a list isn’t available, reach out to see if they can share their suite of services with you via email. That will give you an opportunity to review their services and compare them with your needs without the sales pressure of making a decision on the spot. Think about your needs: ad writing, creative design, SEO, SEM, lead generation, etc. If you don’t see the service you’re looking for, be sure to bring that up to them and ask why. If they say “of course we can do that,” always be sure to ask them to share specific examples of that service and the results their client experienced.

5. Communication

A quality digital marketing agency wants more than just your business. They want to truly understand you, your organization, and the goals you want to achieve. When choosing the right fit, ensure the agency has a clear line of communication and goes above and beyond. Are they providing you with just the basics? Or are they offering innovative suggestions on how to build upon your vision to create an optimized result? Building a positive relationship with your digital marketing agency partner will help create better communication and more streamlined projects.

Making an Intentional Decision

Once you have researched agencies and gotten an idea of the one that’s best for you, be open and honest with them. Communicate your needs and ensure both parties are comfortable with the scope of work. Then, when you’re ready to make the next step, discuss contracts, quotes, and timelines. Depending on the agency’s skill level and team, some projects may involve multiple steps or stages so it’s always best to remain patient and curious throughout the process. Quality takes time!

Digital Marketing with Care

Transformative results in digital marketing can take weeks, months, and even years to quantify. With such long term projects, it’s important to know that you’ve made the right decision for your digital marketing partner.

At Coleman Intellect, we take the time to learn about you, your values, and your organizational design so that we can create the best digital marketing strategy. Let’s work together! Give us a call or set up an appointment for a consultation today.